tx sunsetIn the last couple of seasons of BIG DEER TV, we have aired episodes from Wisconsin, New York, Montana and other places where we hunted hard, had fun and did not shoot a buck. Those “no kill” shows were some of our most popular and highly rated episodes.

One good trend in hunting TV is that more and more viewers want to see and hear the real story, whether it ends with a buck or not, and more and more producers and network executives are getting that, albeit slowly.

Every time somebody questions me on whether we ought to air a no-kill episode or not, I point them to this letter I got one time from a viewer:

Mike: I want to tell you that I appreciated and enjoyed your recent show at Mouse River, ND. I enjoyed it for reasons you, and your producers likely did not–you didn’t get a deer. I appreciate you showing the truth and reality that the vast majority of us experience. Most of us hunt for days and weeks, and sometimes we come home with nothing but knowledge, experience and memories…also known as the important stuff.

I’m sitting in a cheap motel room in St. Ignace, MI. I’m here for 2 days to scout and set up some natural ground blinds on State Land for the upcoming bow and gun season. Two days in the heat, bugs, poison ivy and spiders just to increase our group’s chances of harvesting a deer this year. The State Land we hunt on doesn’t hold a lot of deer, but we’ve taken 3 mature bucks in the 4 past years. That equates to each dedicated hunter with a 1 in 4 odds of taking a mature buck in a given year. Last year I left empty-handed, but full-hearted. I spent over 120 hours hunting w/bow, rifle and muzzleloader. I passed on some spikes, couldn’t shoot the does, and never had a shot at the big boys.

We have access to properties in southern Michigan and have better luck putting venison in the freezer. But just shooting a deer isn’t what we’re after. We love the challenge of hunting the big northern woods. We accept the fact that our chance for the traditional definition of “success” is limited, but the experience is worth that sacrifice.

Your shows support that ideal; that “success” is no substitute for a challenge accepted.

For your producers and sponsors who wonder if my opinion is worth a damn in their financial models: I’m a 33 year old white male with an MBA from a Big Ten school working in the finance department for a major US corporation in metro-Detroit. I spend $1,000 a year in hunting equipment and fees. I spend roughly 25 days afield hunting whitetails. I watch the hunting channels religiously. I’m tired of seeing people shoot huge bucks in private, high-dollar, sometimes high-fenced places. I cannot relate to that experience. But I can relate to a hard hunt that doesn’t come to fruition. Thanks again for showing it once in a while. Kind Regards, —Paul from MI.