Ammo Update: Demand To Remain High Into 2021 Hunting Season
Southwick Associates, a market research firm specializing in the hunting and shooting business, recently surveyed more than 1,800 ammunition consumers as part of its quarterly Hunter/Shooter Survey. They found that in 2020, four out of five consumers encountered out of stock issues while trying to purchase ammunition. Three-quarters of those hunters/shooters have encountered out of stock ammo situations so far in 2021. Of the respondents, 79% reported either fully or partially reducing their target shooting and hunting outings as a result of depleted ammunition shelves. Going forward into 2021, ammunition demand is expected to remain high. Nearly two-thirds of respondents report their current ammo inventory was lower than they would prefer. When asked how much more ammunition they would like to [...]